NEWS

Who needs a list.. you know you want Santa to bring you an EXACTPOUR!

Lederhosen and Vegas and High Speed Beer Dispense, oh my!

Quite the jetsetter, EXACTPOUR!  While spotted sightseeing in Lederhosen in Munich, ep was also seen hitting the slot machines with Carlo & the Clarke brothers in Vegas (as seen below).

NBWA ‘09 (read: National Beer Wholesalers Association) spanned two half-days with 3 ballrooms of exhibitors.  But as the show progressed, exhibitors and attendees found the multiple-room organization a bit inconvenient.

You know what ISN’T inconvenient? A 3 second draft!  The NDT reps poured like pros for all the passersby, with our very own EXACTAP pint glasses, might I add.

By the way… two places at once, how DO you do it?!

Do you speak Spanish? Or better yet German? It’s worth the plane/train/boat ride to get yourself a 3 second pint all while watching some broadway.. or perhaps THE ultimate pirate show?

Our friends in Mallorca know that crowded events mean long queues.  Solution? EXACTPOUR!

For the EXACTPOUR’s first event on the island, the mobile dispense unit was transported to Palma Arena for a Status Quo concert, where it wowed customers and staff–despite the 30°(C) weather.

After a most impressive performance, it’s likely that you’ll see 8 more EXACTPOUR Systems purchased next year for the Island’s venues. I think I’ll be joining Martin next time he goes, you know, just as extra tech support.

Being the popular vacation destination Mallorca is, the flow of beer is continuous.  Sounds like a good opportunity to us…

Afternoon beer demos: plenty of cups, never enough beer

During a recent trip to the midwest, Thomas Gagliano and Greg Clarke visited the headquarters of Populous, global design corporation.  Their primary goal, as stated on their website, is to “draw people and communities together”  and in doing so must integrate the architecture and design of sports and exhibition venues.

A mid-afternoon demo took place in an effort to introduce the EXACTPOUR System into the thoughts and minds of Populous decision-makers… they were certainly impressed, but we think we’ll bring more than 1 keg next time just to be sure…

Bored? Why not do some online shopping…

If you’re in the market for a quick pint, the solution is most certainly at www.kegworks.com.  Not only do they feature really great beer-related equipment and accessories, but they’ve recently added the EXACTPOUR System to their repertoire!

The page showcases both Lager and Stout variations… and don’t forget the Cleaning Kit! Dirty beer lines just won’t do.

Hosting a festival? A monster truck show? Maybe a U2 concert? You know where to go. I’ve also got my eye on that ‘IITYWIMWYBMAD’ shirt—size extra small, please.

You might be wondering where in Florida you could possibly find a 16 oz ice cold draft in 3 seconds… from a room temperature keg. If you aren’t already interested in football, you might want to start…

In preparation for this year’s football season, and more importantly the 44^th annual Super Bowl, 22 EXACTPOUR units made the trip down to the sunshine state.  They were installed August 14^th into Miami’s Land Shark Stadium—formerly Dolphin Stadium (Ace Ventura, anyone?).

The first 10 units are strategically placed in several high volume bars on the 100 level concourse, while the remaining 12 can be found outside on the 400 level for convenient points of sale.  NDT’s EXACTPOUR System combined with AB-InBev and Miller products are sure to give Boston Culinary customers a perfect pour every time.

What’s better than a super fast, perfectly controlled beer system with data collection? One that moves! In case of bad weather, or perhaps just the desire for spontaneous location change, any of the units can be repositioned.  Aren’t mobile beer dispense systems great?!

For Immediate Release

NIAGARA DISPENSING TECHNOLOGIES, INC. PROVIDES HIGH-SPEED BEVERAGE DISPENSING SYSTEMS TO THE O2, DUBLIN CONCERT VENUE
State-of-the-art beer dispensing equipment enables arena to double its beer sales per event

AMHERST, N.Y., April 15, 2009 – Niagara Dispensing Technologies, Inc., a worldwide leader in innovative beverage dispensing technologies and systems, today announced that it has provided The O2, Dublin, Europe’s largest purpose built concert venue, with its EXACTAP™ and EXACTPOUR™ state-of-the-art beverage dispensing equipment. The O2 is the world’s first live music venue completely fitted with the innovative beer tap technology.

NDT’s EXACTAP and EXACTPOUR beer dispensing products have redefined draft beer dispensing with a user-friendly solution that caters to high-volume stadiums, restaurants and bars. The EXACTAP systems are controlled by a programmable keypad that allows multiple serving sizes, enabling the system to pour any amount of beer desired, and can even control the volume of foam on each beer poured. In addition to delivering revolutionary dispense speed with precision control, the tap also serves as a data acquisition tool capable of tracking various statistics, including pours by size, total number of pours, and temperature/pressure measurements.

“The O2, Dublin is truly a paragon in modern indoor entertainment arenas, and we are proud to be the exclusive beer dispensing technology provider throughout this state-of-the art concert venue,” said Thomas Gagliano, CEO of Niagara Dispensing Technologies (NDT). “By utilizing the EXACTAP products, the arena is able to deliver more than 2,000 pints per minute with perfect brewery recommended in-glass presentation and zero wastage. As a result of NDT’s high-speed technology, the arena has gone from serving a maximum of 10,000 pints to consistently more than 20,000 pints of beer per event.”

“Having the opportunity to dispense both Carlsberg lager and Guinness products throughout the arena has allowed us the satisfaction of working with two of the most prestigious and global brands that are both intimately tied to stadium and arena consumption throughout Europe and the world,” added Gagliano.

“Fast flow beer was an integral part of our plans for the new arena and we are very happy with the performance of the EXACTAP system,” said Conor Merry, retail manager for Venue Operator, Live Nation Ireland. “From ease of use for staff, to speed and quality of the pour, the system has excelled and has played a crucial part in the reduction of transaction times, and hence queuing times for patrons.”

The O2, formally known as The Point, is a concert venue developed by Live Nation and Irish property developer Harry Crosbie. Newly renovated in 2008, The O2 has state-of-the-art acoustics and an amphitheatre design that seats 10,000 people, with a maximum capacity for both seating and standing of 14,000. The venue is expected to host as many as 150 non-sports related events annually.

About Niagara Dispensing Technologies, Inc.
Founded in 2006, Niagara Dispensing Technologies (NDT) designs and manufactures high-speed, precision control, draft beer dispense systems for high-volume dispense applications. The NDT products represent a revolution in draft beer dispensing, providing a measured pour in less than three seconds for a 20 ounce ( .5 L) serving and enabling a Perfect Pour Every Time™. The company’s EXACTAP™ and EXACTPOUR™ systems are designed for all applications, from traditional stadium installations to complete portable mobile dispense systems. NDT’s systems eliminate waste and over-filling, dramatically speed up lines, and allow for perfect product presentation. To learn more, visit www.exactap.com or contact Alex Cleary at +1.716.636.9827.

About Live Nation
Live Nation is the future of the music business. With the most live concerts, music venues and festivals in the world and the most comprehensive concert search engine on the web, Live Nation is revolutionizing the music industry: onstage and online. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.” Additional information about the company can be found at www.livenation.com.