NEWS

Tired of sitting in the cold hockey arena on plastic seats? Warm up with a beer from one of four Dual EXACTAPs and hang out at the Blue Zone instead!

After a most generous invite for four to the Sabres game last week, I was able to sneak a few pictures of fans enjoying the now-finished Blue Zone (HSBC Arena; Buffalo, New York USA).  The tickets were  passed out to the NDT office headquarters employees on a battle to the death basis, and by that of course I mean that only four of us could actually go.  Here’s what we saw:

keith mingling with the servers

fans lounging during half time

blue zone bar

My how you’ve grown! Check out the Blue Zone just a few short months ago…

Stop by our booth (#5180) for a perfect pour demo! NYC: Javits Center; April 26-28th

Who needs a list.. you know you want Santa to bring you an EXACTPOUR!

Update… Checking out the makeover for the Land Shark bar branding and it’s looking good–Not only do we love their blue and gold corp colors (ndt, what?!) but we also love the EXACTAP wraps!

This years’ drinks technology show ran from September 14th-19th in Munich.  It’s a fairly long show, leading some attendees and visitors to question the success rate of the extra days.

EXACTAP, however, was recognized by many and warranted multiple visits from some of our industry favorites.  We don’t want to brag, but we even pulled some onlookers from the nearby Trufill demo while spotted on a leisurely stroll as ‘those guys from NDT’.

drinktec brought 66,000+ visitors and ended on the first day of Munich’s fame worthy Oktoberfest.  Coincidence? We think not.

The start of hockey Season in Buffalo can only mean one thing! Okay… maybe two. First, that it’s probably already snowing. Second, and more importantly for us, lots of beer drinkers in one convenient location!

After the first successful install at HSBC Arena in downtown Buffalo, Delaware North Companies decided they liked EXACTAP so much that they bought an EXACTPOUR!

Whether you’re at the Blue Zone  for an ice-cold beverage or enjoying dinner & drinks in the Harbor Club, you know you’re getting a quality draft.

Lederhosen and Vegas and High Speed Beer Dispense, oh my!

Quite the jetsetter, EXACTPOUR!  While spotted sightseeing in Lederhosen in Munich, ep was also seen hitting the slot machines with Carlo & the Clarke brothers in Vegas (as seen below).

NBWA ‘09 (read: National Beer Wholesalers Association) spanned two half-days with 3 ballrooms of exhibitors.  But as the show progressed, exhibitors and attendees found the multiple-room organization a bit inconvenient.

You know what ISN’T inconvenient? A 3 second draft!  The NDT reps poured like pros for all the passersby, with our very own EXACTAP pint glasses, might I add.

By the way… two places at once, how DO you do it?!

Buffalo likes beer, HSBC Arena likes EXACTAP

Last week, amidst lasertron ‘cyber sport’ matches (yes, ndt went), 6 Dual EXACTAPS were installed into the HSBC Arena.  Delaware North, US caterer giant, maintains the concessions and purchased the units as part of a direct draw system.

While the Dual EXACTAP is a staple in many European venues….

the configuration was tweaked a bit to work with their cooler by adding an inline fob sensor and a newly engineered recirc kit.  Both Keith & JB lended their expertise to make sure the installation ran smoothly before dominating on the cyber sport court.

…And just in case you were wondering, honorable mentions go to Carlo Petermann and Sean Crowe for impressive game-time stats.

For Immediate Release

NIAGARA DISPENSING TECHNOLOGIES, INC. PROVIDES HIGH-SPEED BEVERAGE DISPENSING SYSTEMS TO THE O2, DUBLIN CONCERT VENUE
State-of-the-art beer dispensing equipment enables arena to double its beer sales per event

AMHERST, N.Y., April 15, 2009 – Niagara Dispensing Technologies, Inc., a worldwide leader in innovative beverage dispensing technologies and systems, today announced that it has provided The O2, Dublin, Europe’s largest purpose built concert venue, with its EXACTAP™ and EXACTPOUR™ state-of-the-art beverage dispensing equipment. The O2 is the world’s first live music venue completely fitted with the innovative beer tap technology.

NDT’s EXACTAP and EXACTPOUR beer dispensing products have redefined draft beer dispensing with a user-friendly solution that caters to high-volume stadiums, restaurants and bars. The EXACTAP systems are controlled by a programmable keypad that allows multiple serving sizes, enabling the system to pour any amount of beer desired, and can even control the volume of foam on each beer poured. In addition to delivering revolutionary dispense speed with precision control, the tap also serves as a data acquisition tool capable of tracking various statistics, including pours by size, total number of pours, and temperature/pressure measurements.

“The O2, Dublin is truly a paragon in modern indoor entertainment arenas, and we are proud to be the exclusive beer dispensing technology provider throughout this state-of-the art concert venue,” said Thomas Gagliano, CEO of Niagara Dispensing Technologies (NDT). “By utilizing the EXACTAP products, the arena is able to deliver more than 2,000 pints per minute with perfect brewery recommended in-glass presentation and zero wastage. As a result of NDT’s high-speed technology, the arena has gone from serving a maximum of 10,000 pints to consistently more than 20,000 pints of beer per event.”

“Having the opportunity to dispense both Carlsberg lager and Guinness products throughout the arena has allowed us the satisfaction of working with two of the most prestigious and global brands that are both intimately tied to stadium and arena consumption throughout Europe and the world,” added Gagliano.

“Fast flow beer was an integral part of our plans for the new arena and we are very happy with the performance of the EXACTAP system,” said Conor Merry, retail manager for Venue Operator, Live Nation Ireland. “From ease of use for staff, to speed and quality of the pour, the system has excelled and has played a crucial part in the reduction of transaction times, and hence queuing times for patrons.”

The O2, formally known as The Point, is a concert venue developed by Live Nation and Irish property developer Harry Crosbie. Newly renovated in 2008, The O2 has state-of-the-art acoustics and an amphitheatre design that seats 10,000 people, with a maximum capacity for both seating and standing of 14,000. The venue is expected to host as many as 150 non-sports related events annually.

About Niagara Dispensing Technologies, Inc.
Founded in 2006, Niagara Dispensing Technologies (NDT) designs and manufactures high-speed, precision control, draft beer dispense systems for high-volume dispense applications. The NDT products represent a revolution in draft beer dispensing, providing a measured pour in less than three seconds for a 20 ounce ( .5 L) serving and enabling a Perfect Pour Every Time™. The company’s EXACTAP™ and EXACTPOUR™ systems are designed for all applications, from traditional stadium installations to complete portable mobile dispense systems. NDT’s systems eliminate waste and over-filling, dramatically speed up lines, and allow for perfect product presentation. To learn more, visit www.exactap.com or contact Alex Cleary at +1.716.636.9827.

About Live Nation
Live Nation is the future of the music business. With the most live concerts, music venues and festivals in the world and the most comprehensive concert search engine on the web, Live Nation is revolutionizing the music industry: onstage and online. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.” Additional information about the company can be found at www.livenation.com.