Schüco Arena

Becoming a player in Germany.

Venue: Schüco Arena
Location: Bielefeld, Germany
Customer: Krombacher

Before EXACTAP™:

• 16, 2-out compensated taps
  • 32 conventional draught points of sale
  • Cost of draught installation: € 24.000
• 16 Servers
• Pre-pouring before peak sales periods: 250-300 0,4L servings
• Average sales per event: 76 hL

After EXACTAP™:

• 14 EXACTAP™ installations: 2006-2008
  • Cost of installation: € 35.000
• 10 servers
• 50 pre-pours
• Average sales per event: 95 hL

Commercial Value of EXACTAP™:

• Incremental installation cap-ex: €11.000
• 19 hL per event incremental sales
  • € 15.200 incremental revenue to caterer per event
  • ROI of .7 events
  • Calculated only on incremental sales value
• Reduction of 6 servers
• Pre-pouring reduced by 200-250 servings