Budapest Sports Arena

Scoring big in Budapest.

Venue: Budapest Sports Arena
Location: Budapest, Hungary
Customer: Borsodi (InBev) Brewery

Before EXACTPOUR™:

• 14, 2-out compensated taps
  • 28 conventional draught points of sale
  • Cost of draught installation: € 18.000
• 14 Servers
• Pre-pouring before peak sales periods: 300 0,4L servings
• Average sales per event: 25 hL

After EXACTPOUR™:

• 10 EXACTPOUR™ systems installed: October 2008
  • Cost of installation: € 35.000
• 10 servers
• All pre-pouring eliminated
• Average sales per event: 40 hL

Commercial Value of EXACTPOUR™:

• Incremental installation cap-ex: €17.000
• 15 hL per event incremental sales
  • € 2400 incremental revenue to brewer per event
  • ROI of 7 events
  • Calculated only on incremental sales value
• Reduction of 4 servers
• Elimination of pre-pouring