NEWS

Niagara Dispensing Technologies’ EXACTAP beer dispenser premiered on the new History Channel show “Sliced” Thursday, May 13, 2010. An invention that is surely worthy of documenting in history, EXACTAP was sliced open to reveal the inner workings that have so completely revolutionized the draught beer dispense industry.

“Sliced” host John McCalmont uses a variety of tools throughout the series’ episodes in order to give viewers an inside look at some of the world’s most complex items. This particular episode featured both the standard beer tap and the EXACTAP competing in a pour off with regard to speed and control.

Subsequently, each was then sliced open and the processes briefly explained. The performance of the pour off presented a clear winner—EXACTAP—thus validating its considerably more complex nature.

Don’t miss your chance to see how EXACTAP can optimize your concessions or bar! Check your local listings for the ‘Saloon’ episode of “Sliced” on the History Channel.

About Niagara Dispensing
Niagara Dispensing is a market leader in dispense technology systems. EXACTAP systems are marketed globally to make draught beer more profitable. The company manufacturers and designs the revolutionary technology in the USA and controls global sales and marketing from the United Kingdom.
www.niagaradispensing.com

If you would like more information about Niagara Dispensing or this press release, please call +17166369827 or email info@niagaradispensing.com.

NIAGARA DISPENSING TECHNOLOGIES BRINGS HIGH SPEED BEER DISPENSE TO BRAND NEW MLB TARGET FIELD; WILL EXHIBIT IN STADIA DESIGN & TECHNOLOGY EXPO AT END OF APRIL
Target Field, in conjunction with Delaware North Sportservice, installs dual EXACTAP systems for draught beer

AMHERST, N.Y., APRIL 5, 2010 — Niagara Dispensing Technologies, Inc., has recently supplied its revolutionary draught beer dispense equipment to newly renovated Target Field, MLB team Minnesota Twin’s home stadium.

Target Field in Minneapolis, Minnesota underwent construction in August of 2007 with the first day of operations commencing at the beginning of this year on January 4, 2010. Partnering with Delaware North Sportservice, the stadium concessions are of the highest quality for this new state-of-the-art facility.

NDT’s EXACTAP products came highly recommended from Jim Houser as part of the Delaware North bid for the Target Field contract. Subsequently, 16 Dual EXACTAP dispense towers were purchased and installed on Perlick direct draw boxes to maximize sales volume requirement and opportunity on the 100, 200 and 300 levels as well as POS areas outside the gates.

An EXACTAP dispense system can pour 3.12 gallons per minute—that equals a full pint in just under 3 seconds for all those eager baseball fans! The incremental sales generated due to speed of serve and cost savings due to control (allowing considerable keg yield of up to 98%) are only two benefits of EXACTAP technology. Together, system features are sure to turn a generous profit for concessionaires throughout the Twins’ home games and facility events.

To see this amazing technology for yourself, visit the Stadia & Design Technology Expo where NDT will be exhibiting the event-friendly mobile dispense system that pours ice cold, 3–second pints from ambient temperature (room temperature) kegs! The show lasts from April 25th to the 28th at the Jacob K. Javits Center in New York, New York USA. Contact Alex Cleary at cleary@niagaradispensing.com or +1.716.636.9827 if interested in acquiring exhibition passes.

About Niagara Dispensing Technologies, Inc.
Founded in 2006, Niagara Dispensing Technologies (NDT) designs and manufactures high-speed, precision control, draft beer dispense systems for high-volume dispense applications. The NDT products represent a revolution in draft beer dispensing, providing a measured pour in less than three seconds for a 20 ounce ( .5 L) serving and enabling a Perfect Pour Every Time™. The company’s EXACTAP™ systems are designed for all applications, from traditional stadium installations to complete portable mobile dispense systems. NDT’s systems eliminate waste and over-filling, dramatically speed up lines, and allow for perfect product presentation. To learn more, visit www.exactap.com.

About Delaware North Companies Sportservice
Delaware North Companies Sportservice is dedicated to providing high quality food service to sports fans at stadiums and arenas around the country. Sportservice has been around for over 100 years and preaches “award winning customer service and environmental initiatives,” carrying with it the superior Delaware North Companies standards.

For Immediate Release

NIAGARA DISPENSING TECHNOLOGIES, INC. PROVIDES HIGH-SPEED BEVERAGE DISPENSING SYSTEMS TO THE O2, DUBLIN CONCERT VENUE
State-of-the-art beer dispensing equipment enables arena to double its beer sales per event

AMHERST, N.Y., April 15, 2009 – Niagara Dispensing Technologies, Inc., a worldwide leader in innovative beverage dispensing technologies and systems, today announced that it has provided The O2, Dublin, Europe’s largest purpose built concert venue, with its EXACTAP™ and EXACTPOUR™ state-of-the-art beverage dispensing equipment. The O2 is the world’s first live music venue completely fitted with the innovative beer tap technology.

NDT’s EXACTAP and EXACTPOUR beer dispensing products have redefined draft beer dispensing with a user-friendly solution that caters to high-volume stadiums, restaurants and bars. The EXACTAP systems are controlled by a programmable keypad that allows multiple serving sizes, enabling the system to pour any amount of beer desired, and can even control the volume of foam on each beer poured. In addition to delivering revolutionary dispense speed with precision control, the tap also serves as a data acquisition tool capable of tracking various statistics, including pours by size, total number of pours, and temperature/pressure measurements.

“The O2, Dublin is truly a paragon in modern indoor entertainment arenas, and we are proud to be the exclusive beer dispensing technology provider throughout this state-of-the art concert venue,” said Thomas Gagliano, CEO of Niagara Dispensing Technologies (NDT). “By utilizing the EXACTAP products, the arena is able to deliver more than 2,000 pints per minute with perfect brewery recommended in-glass presentation and zero wastage. As a result of NDT’s high-speed technology, the arena has gone from serving a maximum of 10,000 pints to consistently more than 20,000 pints of beer per event.”

“Having the opportunity to dispense both Carlsberg lager and Guinness products throughout the arena has allowed us the satisfaction of working with two of the most prestigious and global brands that are both intimately tied to stadium and arena consumption throughout Europe and the world,” added Gagliano.

“Fast flow beer was an integral part of our plans for the new arena and we are very happy with the performance of the EXACTAP system,” said Conor Merry, retail manager for Venue Operator, Live Nation Ireland. “From ease of use for staff, to speed and quality of the pour, the system has excelled and has played a crucial part in the reduction of transaction times, and hence queuing times for patrons.”

The O2, formally known as The Point, is a concert venue developed by Live Nation and Irish property developer Harry Crosbie. Newly renovated in 2008, The O2 has state-of-the-art acoustics and an amphitheatre design that seats 10,000 people, with a maximum capacity for both seating and standing of 14,000. The venue is expected to host as many as 150 non-sports related events annually.

About Niagara Dispensing Technologies, Inc.
Founded in 2006, Niagara Dispensing Technologies (NDT) designs and manufactures high-speed, precision control, draft beer dispense systems for high-volume dispense applications. The NDT products represent a revolution in draft beer dispensing, providing a measured pour in less than three seconds for a 20 ounce ( .5 L) serving and enabling a Perfect Pour Every Time™. The company’s EXACTAP™ and EXACTPOUR™ systems are designed for all applications, from traditional stadium installations to complete portable mobile dispense systems. NDT’s systems eliminate waste and over-filling, dramatically speed up lines, and allow for perfect product presentation. To learn more, visit www.exactap.com or contact Alex Cleary at +1.716.636.9827.

About Live Nation
Live Nation is the future of the music business. With the most live concerts, music venues and festivals in the world and the most comprehensive concert search engine on the web, Live Nation is revolutionizing the music industry: onstage and online. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.” Additional information about the company can be found at www.livenation.com.